According to a study polling Australians, 35 percent of people in search of property specialists rely on recommendations from friends, much more than people who websites, signage and other forms of advertising.

Property investment is a huge decision and entrusting one’s investment in the right hands is equally important. How can property managers prove they’re the right professional for someone’s needs through word of mouth?

Effective referrals should be genuine. The research further pointed out that recommendations come to agents who “champion” needs, understand personal situations, provide emotional support and go the extra mile to help with the property.

To know if they’re an agent worth referring, property managers should ask themselves the following questions:

  • Do you keep communicate promptly and professionally?
  • Do you know how to find the right tenant for a property rental?
  • Do you have an action plan for when issues arise with the property or tenant?
  • Do you offer exceptional service that is worth the investment?

Referrals not only come from investors, but other professionals in the real estate industry. Establish great relationships with tradespeople, mortgage brokers, insurance brokers and investment companies. They can provide strong recommendations and help look after property investment needs.