With high competition for both prospective tenants and Landlords/Property Managers, it’s crucial to stand out from the thousands of listings online. Here are key tips to ensure a captivating listing that will appeal to your target market.
Understand your target market
Identifying your target market is the first step to a captivating listing. With the ideal tenant in mind, you can create a listing tailored with their needs in mind. For example, a four bedroom house in a great school catchment would work well with a listing that appeals to families rather than a single professional who needs to be close to the CBD.
Invest in photography
Properties benefit from good lighting and flattering angles. Engage the services of a professional photographer who knows how to capture your property and enhance the photographs for optimal viewing.
Market on social media
Everybody is on Facebook or Instagram these days and are using these platforms for nearly everything, from socializing to shopping. Make use of these free platforms by sharing your listings online. However, audience retention is short on social media so be mindful of how you post your listings. Use summarised descriptions, hashtags and buzz words when advertising your listing and complement that with eye-catching images or videos.
Don’t skip the details
A potential tenant who is eager to turn your property into their home will value details. Provide floor plans, virtual tours and video walkthroughs. With 2D as well as 3D floor plans, a tenant can get an understanding of the property’s layout. Virtual tours and video walkthroughs can help them feel like they are taking an actual tour of the property, which is useful for people who can’t attend an in-person inspection.
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