Tenants and buyers are likely to browse online first when they’re on the hunt for a property. However, there are numerous property listings on the Internet. How do you make yours stand out? Here are some ideas that will give your investment property an edge.
Eye-catching photos
Make a strong first impression by providing high quality photos. Research from realestate.com.au shows that 75% of consumers believe that professional photography helps make a listing more attractive. Professional photographers will showcase your listing in the best lighting and from the best angles. You can also try to touch up photos to remove unwanted items using photo editing software.
Staging
Before you snap photos, you might also consider staging your investment property. This helps a place seem more inviting and shows the possibilities of the space. Staging can seem like extra work and more expensive, but you can make use of technology these days. There’s software now that can place images of furniture seamlessly onto photos.
Highlight the best features
When showcasing your property online, you want to direct attention to the best features. If a kitchen is newly renovated, you should highlight that. These images should appear early in the photos presented.
Keywords
Don’t just let pictures do the work for you. You also want to be precise and enticing in your description. There are certain keywords that tenants and buyers look for. Features to highlight include: air conditioning, hardwood floors, stainless steel appliances, high ceilings, city views, walking distance to shops, and close to public transport. Also, use these words to describe the space: low maintenance, spacious, luxurious, newly renovated and brand new. Know your target market when writing your listing description so you know which features they prioritise.
Floor plans
Adding a floor plan to a real estate listing can increase click-throughs from buyers by 52%. Floor plans can help potential tenants get a better understanding of the property. They can get insights into the usability of the space and how rooms flow.
Video marketing
Video tours of the property can give your listing a sophisticated edge. You can create a video walk through tour, showcasing the best features and amenities of the property. A beautifully captured video can create a lasting impression and lead to more enquiries.
3D virtual tours
Elevate your listing with 3D virtual tours, where tenants can navigate the property and take 360 degree views without having to leave their homes. This is especially valuable for tenants who are out of state or traveling.
To learn the value of your investment property, head over to our website https://www.rentalresults.com.au/
