Tips For Successfully Marketing Your Property Rental
The property rental market can be tough and competitive, so how can you make your investment property stand out? Strategic marketing choices can give you the edge you need.
What you want to achieve in marketing your property is to attract good, lasting tenants. You’ll have to think beyond online listings and property viewings if you want to decrease vacancy periods. With these highly effective marketing strategies, you’ll be selecting from a pool of top tenants in no time.
Professional photography
Professional photos will make your property rental look the best it can be. How can you make your photos especially attention-grabbing? The best features of your property should be highlighted with the right angles and the best lighting. This will encourage potential tenants to look longer at photos and find them memorable.
If you don’t want to hire a professional photographer, at least remember a few tips.
- Use a quality SLR camera and get a tripod. You’ll also need a wide angle lens in most cases.
- Keep off the flash to show off the natural and existing light and maintain the atmosphere of the property.
- The best lighting for exteriors is half an hour before or after sunset or in the early morning. Turn on exterior lights when taking twilight shots.
Virtual furniture
This trend is rising among in property rental marketing and there are a good number of affordable services that can give you virtual furniture. It’s a quicker and smarter alternative to staging a space with real furniture. Virtual furniture will give you a variety of stylish options to choose from. Once you’ve taken your photos of a property, you can fill it in with virtual furniture that normally has a very realistic appearance. This helps prospective tenants visualise the potential of the space.
2D and 3D floor plans
Tenants are normally browsing for property rentals online before they book an inspection. Stunning photos with stylish virtual furniture may not be enough, so add the property rental’s floorplans. Tenants find it much easier to envision their future home by studying a floor plan. 3D floor plans especially make this much more engaging and will show a level of professionalism that makes you stand out from the rest.
360 degree virtual tours
Virtual tours are especially useful for when potential tenants who live out of state and are unavailable for a live inspection. To have them get a real feel and size of the property, you can set up a 360 degree virtual tour. Interactive tours online allow tenants to move around the property and through rooms without the applicant ever having to leave their own home.
Know your demographic
You can have all the best tools in your marketing kit, but you a savvy marketing strategy means you also know who your audience is. Target marketing allows you to wisely focus on the most effective way to reach out to prospective tenants. Your target market will feel valued and supported by your focus on their specific wants and needs. This results in lower vacancy rates, high rental returns and a wider selection of tenants.
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