How To Create A Winning Rental Property Listing

When putting up a listing online, how do you make it stand out and attract the tenants best suited to your property? These tips can help you craft a quality listing.

Highlight the best features

Be sure to show off the most attractive features of a rental property that will appeal to any tenant. These include air-conditioning, built-in wardrobes, outdoor spaces and access to nearby amenities. Key features like “pets,” “pool” and “secure parking” are some of the top searches online.

Provide high quality photos

Hire a professional that knows how to show off the best parts of your property. They will understand the best lighting and perspective. Be generous with photos as well that show all the most attractive areas of the property.

Offer detailed guides

This can come in the form of floor plans, virtual tours and video walkthroughs. With 2D as well as 3D floor plans, a potential tenant can get an understanding of the property’s layout. Virtual tours and video walkthroughs can help them feel like they are taking an actual tour of the property, which is useful for people who live far away.

Write attractive copy

Lead with a headline that would immediately grab a reader’s attention. Your headline must be brief, but it could also mention a key feature of your rental property, such as its convenient location or if it’s furnished.

Note the essentials

Renters may be looking for an apartment instead of a house, a particular number of bedrooms or bathrooms and certainly one that is within their budget. So make sure these features, including the property’s exact location, are easy to find.

Promote the local area

If your property is close to a park or a bus stop, be sure to highlight these as well. You are not only marketing a future home, but a lifestyle as well. Proximity to school catchments, shopping centres, restaurants, transport and the CBD can attract more renters for you to choose from.

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