5 Foolproof Ways to Market Your Rental Property
How do you make your rental property stand out when marketing it online among hundreds of others? To give your listing an edge and send more potential tenants your way, follow these tips.
Eye-catching photos
Make a strong first impression by providing high quality photos. Research from realestate.com.au shows that 75% of consumers believe that professional photography helps make a listing more attractive. Professional photographers will showcase your listing in the best lighting and from the best angles. You can also try to touch up photos to remove unwanted items using photo editing software or use a service to digitally add furniture and instantly stage rooms.
Highlight the best features
When showcasing your property online, you want to direct attention to the best features. If a kitchen is newly renovated, you should highlight that. Show off a beautifully landscaped garden or architectural details when possible. These types of images should appear early in the photos presented.
Keywords
Don’t just let pictures do the work for you. You also want to be precise and enticing in your description. There are certain keywords that tenants and buyers look for, including: air conditioning, hardwood floors, stainless steel appliances, high ceilings, city views, walking distance to shops, and close to public transport. Also, use these words to describe the space: low maintenance, spacious, luxurious, newly renovated and brand new. Know your target market when writing your listing description so you know which features they prioritise.
Floor plans
Adding a floor plan to a real estate listing can increase click-throughs from buyers by 52%. Floor plans can help potential tenants get a better understanding of the property. They can get insights into the usability of the space and how rooms flow.
Virtual tours
Elevate your listing with 3D virtual tours, where tenants can navigate the property and take 360 degree views without having to leave their homes. This is especially valuable for tenants who are out of state or travelling.
Thinking of switching property managers? Here’s why you should make the smart move to Rental Results.
